Esitolo sase-Uniqlo's Fifth Avenue eNew York, abathengi bamane babeke izinto emabhokisini eziteshini zokuthengisa ukuze bahlole. Ngokungafani nenqubo yokuzikhokhela ezitolo eziningi, amakhasimende esitolo sezingubo ezivamile akudingeki askene izinto ngazinye noma abheke amanani ezikrinini - bamane baphonsa izinto emabhokisini abo bese bekhokha.
Le divayisi yokukhokha yesizukulwane esilandelayo iqhutshwa yi-Isifundi se-RFIDngaphakathi kwerejista yemali. Umfundi angafunda ngokuzenzakalelayo ama-chip e-RFID afihliwe afakwe kumathegi entengo, ngokusho kwemibiko, okuyisu likaTakahiro Tambara, isikhulu solwazi esiyinhloko se-Fast Retailing Co., umthengisi wezingubo ohamba phambili e-Asia. I-Fast Retailing Co. yinkampani engumzali ese-Japan ye-Uniqlo. Eminyakeni embalwa edlule, iTambala yaqala ukushintsha indlela amakhasimende athenga ngayo ezitolo ezibonakalayo, futhi ngisho njengoba imisebenzi eminingi yebhizinisi isishintshele ku-inthanethi, izitolo ezibonakalayo ziseyisikhungo sokudonsa kwemodeli yebhizinisi lenkampani.
Imishini yokuzikhokhela ibalulekile ekusebenziseni kwe-Uniqlo i-RFID ukuthuthukisa uchungechunge lwayo lokunikezela, kusho uTambara. Kusukela ngo-2017, zonke izinhlobo ze-Fast Retailing, okuhlanganisa i-Theory kanye ne-Helmut Lang, seziqalile ukufaka ama-chip e-RFID kumathegi entengo, okuvumela abathengisi ukuthi balandelele izinto ngazinye kusukela efektri kuya endaweni yokugcina impahla kuya ngaphakathi kwesitolo. Le nkampani iphinde yathi idatha ibilokhu ibalulekile kwi-Uniqlo ukuthuthukisa ukunemba kwempahla, ukulungisa ukukhiqizwa ngokwesidingo kanye nokuthuthukisa ukubonakala kochungechunge lokunikezela.
UMnu. Tambara uphinde wathi: “Sethula i-RFID hhayi ngoba sifuna ukwenza inqubo yokukhokha ibe ngokuzenzakalela, kodwa ngoba sifuna ukuthuthukisa ipulatifomu yokuyisebenzisa kulo lonke uchungechunge lokunikezela.”
I-McKinsey & Co. (McKinsey & Co.) UPraveen Adhi, umlingani omkhulu ophethe ibhizinisi lokuthengisa laseMelika, uthe izindleko zamathegi e-RFID zehle zisuka kumasenti angu-60 emashumini ambalwa eminyaka edlule zaya kumasenti angu-4, kanti ihadiwe yabafundi ithuthukile ebangeni nasekunembileni. Zombili lezi zobuchwepheshe zithuthukile, ngakho-ke ama-chip e-RFID amasha, ashibhile, ihadiwe yokufunda kanye nesofthiwe kuvumela abathengisi abanjengo-Uniqlo ukuthi basebenzise ubuchwepheshe ngezindleko eziphansi nangokunemba okukhulu.
I-Uniqlo iphinde yathi ubuchwepheshe be-RFID buye banciphisa kakhulu ukuphelelwa yisikhathi kwempahla endaweni yokuthengisa, futhi ngesikhathi esifanayo kusiza “ukunciphisa amathuba okuba amakhasimende angakwazi ukuthenga ngenxa yokuphelelwa yisikhathi, ngaleyo ndlela kuthuthukiswe ukwaneliseka kwamakhasimende.” Kodwa inkampani yenqabile ukunikeza ulwazi oluqondile ngomthelela webhizinisi lobuchwepheshe.
I-Fast Retailing ibilokhu ihlola ubuchwepheshe kusukela ngo-2013 futhi yaqala ukukhipha imishini yokuzikhokhela enikwe amandla yi-RFID ezitolo ezithile ngo-2019. UMnu. Tambara wenqabile ukudalula ukuthi i-Fast Retailing ichitha malini kubuchwepheshe, kodwa wathi i-Fast Retailing iphindwe kabili ukutshalwa kwezimali kwayo kubuchwepheshe bolwazi kusukela ngo-2016. Ngo-2016, i-Fast Retailing yaqala isu lokuba umthengisi wezingubo zedijithali, ngakho yathuthukisa ipulatifomu yayo ye-e-commerce.
Nakuba ukusetshenziswa okuvame kakhulu kwe-RFID ukuthuthukisa ukuphathwa kwempahla, ukusetshenziswa kwayo emishinini yokuzikhokhela nakho kuyakhula ngokuthandwa njengoba abathengisi bezingubo abaningi behlola izindlela zokusebenzisa ubuchwepheshe ngemuva kokuba izimpahla seziphawuliwe. Kwabaningi bemikhiqizo yezingubo, ukusebenzisa i-RFID "kuzoba sendabeni yohlelo ngo-2023 noma ngo-2024," kusho u-Adhi.
Wanezela ngokuthi abathengisi abaningi basathembele kuma-barcode, adinga ukuskenwa ngesandla futhi aphethe idatha elinganiselwe. Kodwa inzuzo eyingqayizivele yohlelo lokukhokha olusekelwe ku-RFID njenge-Uniqlo ukuthi lushesha futhi lunembe kakhulu kunemishini yokuzihlola esekwe ku-barcode. Futhi i-Fast Retailing ingenye yabathengisi bezingubo abambalwa abaqalise ukuzihlola kwe-RFID ngezinga elikhulu kuze kube manje, okuphinde kugqamise izinkinga abathengisi okudingeka bazinqobe ngaphambi kokuqalisa i-RFID ngezinga elikhulu - umjikelezo womphumela wokufakwa isikhathi eside. I-Uniqlo yembule ukuthi zonke izitolo ezingu-47 e-United States kanye nezitolo ezingu-16 eCanada kanye nezitolo ezinkulu ezingu-14 kwezingu-25 zingasebenzisa amarejista emali e-Uniqlo.
I-Fast Retailing ithe selokhu kwethulwa imishini yokuthengisa, izikhathi zokulinda kwamakhasimende lapho kukhishwa izinto zehle ngo-50%. Le nkampani isivele ifake abafundi be-RFID kanye nama-antenna ohlelweni lwayo lokuthengisa, futhi ithi izinto azisalandelwa ngemva kokuthenga.
Kodwa-ke, abathengi abaningi basanqikaza ukusebenzisa imishini yokuzihlola ngoba bacasulwa izinto okunzima ukuziskena kanye nezinye izinkinga ngemishini yokuzihlola. Amaphesenti angamashumi amathathu nesithupha abathengi abahlolwe yinkampani yezobuchwepheshe besipiliyoni samakhasimende iRaydiant ngo-2021 bathi bakhulise kakhulu ukusetshenziswa kwabo kwemishini yokuzihlola, kanti amaphesenti angu-67 athi abhekane nohlobo oluthile lwephutha emshinini. Ngakho-ke abathengisi abanjengo-Uniqlo banethemba lokunciphisa ukukhathazeka kwabathengi ngokunikeza ubuchwepheshe obungcono.
Muva nje, i-ChatGPT idonsele ukunaka komhlaba wonke, kodwa kusenomsebenzi omningi ongenziwa ngobuchwepheshe obulula njenge-RFID. USucharita Kodali, iphini likamongameli kanye nomhlaziyi wemboni yokuthengisa e-Forrester Research Inc., uthe i-RFID ubuchwepheshe bokulandelela izinto obuwusizo kakhulu obutholakala namuhla, uma kungebona ubuchwepheshe obuthuthuke kakhulu. Umbono wekhompyutha, njengobuhlakani bokwenziwa obungahlaziya izithombe, okwamanje ubiza kakhulu ukuthi ungasetshenziswa kabanzi ekuzihloleni nasekuphatheni impahla.
Izimbangi ze-Uniqlo, njenge-Inditex, inkampani engumzali wenkampani yemfashini yaseSpain i-Zara chain, bezilokhu zibeka amathegi e-RFID ezimpahleni zazo kusukela ngo-2014 futhi bezihlola ubuchwepheshe bokuzikhokhela. Umthengisi wezimpahla zemidlalo waseFrance i-Decathlon uthe waqala ukufaka i-RFID emishinini eminingi yokuzikhokhela ngo-2014.
Isikhathi sokuthunyelwe: Juni-16-2023
