Embonini yeziphuzo, ikhono lamalebula ahlakaniphile lokuqinisekisa ukuthi ziyalandeleka lenze kwaba yisisombululo esidumile sokupakisha iziphuzo. Abanye ochwepheshe baveza ukuthi ucwaningo lubonisa ukuthi abathengi bavame ukuchitha imali eningi emikhiqizweni ephawula imvelaphi yezithako.
Umbiko we-Mordor Intelligence onesihloko esithi “Imakethe Yamalebula Ahlakaniphile – Ukukhula, Amathrendi, Umthelela kanye Nesibikezelo se-COVID-19 (2023-2028)” uphawula intshisekelo ekhulayo yamapulatifomu e-commerce ekudleni okuphephile nokulandelekayo. Lo mbiko ucaphuna ucwaningo lwe-IBM oluthole ukuthi amaphesenti angama-71 abathengi azimisele “ukukhokha iphrimiyamu eyengeziwe engama-37% ezinkampanini ezinikeza ukucaca okugcwele kanye nokulandeleleka.”
Ngaphezu kwalokho, umbiko uthiI-RFIDamalebula ahlakaniphileziyakwazi ukumelana nezimo zezulu ezinzima ngesikhathi sokuthuthwa, ukugcinwa kanye nokusetshenziswa.
Amakhodi e-QR kumalebula anganikeza abakhiqizi beziphuzo amathuba ahlukahlukene. Ochwepheshe baphawula ukuthi ukusebenziseka kalula kwawo kanye nokuguquguquka kwawo kuyahambisana nabathengi.
"Uma zihlanganiswa ne-Product Cloud, zingasiza abakhiqizi beziphuzo ukuthi balandelele, baphathe futhi bagcine yonke imicimbi ehlobene nomkhiqizo ngamunye ngesikhathi sokuphila kwawo. Lokhu kuxhumana kusukela ekuqaleni kuze kube sekupheleni kungasiza izinkampani ukuthi zilandise indaba yemvelaphi yomkhiqizo wazo noma izindaba zomthelela we-carbon footprint, ngaleyo ndlela zithuthukise ulwazi lwamakhasimende."
Izinyathelo zokuphepha komkhiqizo wamalebula ahlakaniphile nazo zikhulisa isidingo esivela kubakhiqizi beziphuzo. Ochwepheshe bakholelwa ukuthi ukuvikelwa komkhiqizo “kuyinto ebalulekile”, ikakhulukazi uma umkhiqizo ungumkhiqizo wabathengi.
"Ukugxila ekuqinisekisweni komkhiqizo kuhlobene ngqo nezivikelo ezidingekayo kakhulu ngenhlalakahle iyonke yabathengi. Ukushumeka amathegi e-NFC ngemuva kwamathegi kuvula amathuba okuxhumana okungenazinkinga. Lokhu kudala izinga eliphezulu lokuvikelwa komkhiqizo futhi kwandisa ukwethembeka kwabathengi kumkhiqizo." inani lokuphila konke.
Futhi, uma isiphuzo ngasinye sinesihlonzi sedijithali esiyingqayizivele, kulula ukulandelela ukuthi umkhiqizo ubuyiselwe emuva yini.
I-Augmented reality (AR) kanye ne-virtual reality (VR) nazo zingasetshenziswa nama-smart tag, ochwepheshe abathi “kuyajabulisa” kumabhrendi nakubathengi ngokufanayo.
"Ngaphezu kwamathuba okumaketha nokuthengisa, ukuhlangana kwalawa matheknoloji kunganikeza ulwazi lomkhiqizo olusebenzisanayo, kusize amakhasimende enze izinqumo ezinolwazi, kusize imikhiqizo ithuthukise izinhlelo zayo zokwethembeka, futhi ekugcineni kuthuthukise ukugcinwa kwamakhasimende. Ukuhlanganiswa kwamalebula ahlakaniphile kanye ne-AR/VR Ekugcineni kuzoletha ulwazi olucebile lwamakhasimende futhi kushintshe indlela esijabulela ngayo iziphuzo."
Ngokusho kombiko we-Mordor Intelligence, amalebula ahlakaniphile “adlala indima ebalulekile ekukhangiseni nasekukhangiseni kwemikhiqizo yabathengi.” I-Mordor Intelligence iphawula ukuthi la malebula anganikeza ulwazi lomkhiqizo futhi ahlaziye amaphethini okuthenga abathengi.
“Ukunciphisa izindleko ngabakhiqizi abakuchungechunge lokuhlinzeka ukuze basondele emazingeni okusebenza kahle kwakamuva kuyisici esibalulekile esanda isidingo futhi esiqhuba ukwamukelwa ngobudlova kwalezi zixazululo, okuthola inzuzo yokuqala embonini ngayinye yabasebenzisi bokugcina,” kusho umbiko.
Ochwepheshe bakhomba ukuxhumana okuseduze (i-NFC) njengobunye ubuchwepheshe obungasetshenziswa kanye namathegi ahlakaniphile. "Uma sibheka ama-smartphone njengesibonelo, i-NFC iyindlela yokuqala yokukhetha imikhiqizo efuna ukuvumela abathengi ukuthi basebenzisane ubuso nobuso nemikhiqizo yabo. Manje njengoba cishe wonke ama-smartphone esekela lobu buchwepheshe, abathengi baya ngokuya bebusebenzisa ukuze bakhokhele ngaphandle kokuxhumana."
Ngokuphathelene nokuhlonza imvamisa yomsakazo (i-RFID), ochwepheshe bathi ngenxa yokuthi kuyindlela yobuchwepheshe esetshenziswa umuntu ngamunye kuya kwabaningi, abathengisi kanye nemikhiqizo bangayisebenzisa "ukuthwebula ngokushesha amakhulu ezinto ngemizuzwana". Lokhu kuthuthukisa ukubonakala kwesitoko, okungaguqulwa kube yidijithali futhi kusetshenziselwe ukwenza ngcono ukuthenga kwe-omnichannel.
“Lokhu kungasiza izinkampani kanye nabathengisi ukuthi bafinyelele ukunemba kwempahla ngamaphesenti angama-99, banciphise abasebenzi, banciphise ukuphela kwesitoko, futhi bathuthukise ukuthengisa,” kuchaza ochwepheshe.
Ngibheke phambili kulokho okulandelayoI-RFIDNgenxa yobuchwepheshe belebula elihlakaniphile emakethe yeziphuzo, ochwepheshe baphawule ukuthi ubuchwepheshe busetshenziswa kakhulu “njengendlela yokusebenzisana kwabathengi ngaphambi kokuthengisa, ubuchwepheshe bokuchofoza ukuze ukhokhe kanye nokubambisana ngemuva kokuthengisa”. Izinsizakalo ze-Aftermarket zingafaka phakathi ukuqeqeshwa, imivuzo yesikhathi esizayo noma amakhuphoni, izinhlelo zokuthembeka kwamakhasimende, kanye nokuvikelwa komkhiqizo oqinisekisiwe.
Ikusasa likaI-RFIDUbuchwepheshe belebula elihlakaniphile buyajabulisa futhi manje buvula umnyango wezinhlelo zokusebenza ezingenamkhawulo. Imakethe yeziphuzo ibheke esikhathini esijabulisayo lapho abathengi benza khona ukusimama kube yinto eza kuqala futhi bebanikeza imikhiqizo efaneleka kakhulu ukusekela lezi zinhlelo, beletha umnotho ojikelezayo - okuzosheshisa ukwamukelwa okukhulu kobuchwepheshe obufana ne-NFC.
Isikhathi sokuthunyelwe: Juni-02-2023
