I-RFID isiza kanjani iphasiwedi yokuqonda ye-Tsingtao Beer ukuthi ifinyelele ukulandeleka okuhlakaniphile kobhiya omusha ibhakede elilodwa neyadi elilodwa?

Isifinyezo: Emphakathini wanamuhla osheshayo, abathengi bafuna kakhulu ukuphepha, ubusha kanye nekhwalithi yokudla neziphuzo. Njengebhizinisi elihamba phambili embonini yobhiya basekhaya, i-Tsingtao Beer Co., Ltd. ibilokhu ihamba phambili ekusungulweni kwemboni, ihlola ngenkuthalo indlela yokuguqulwa kwedijithali, futhi ilwela ukuletha ulwazi lokuphuza oluphephile nolungcono kubathengi. Muva nje, i-Tsingtao Beer yethule ubuchwepheshe be-RFID (ukuhlonza imvamisa yomsakazo) futhi yaphumelela ekutholeni uhlelo lokulandelela oluhlakaniphile "lwebhareli elilodwa, igceke elilodwa" lobhiya omusha, olungagcini nje ngokuthuthukisa ukucaca nokusebenza kahle kochungechunge lokuhlinzeka, kodwa futhi luvula "iphasiwedi yokuqonda" kubathengi, okwenza yonke ithonsi lendaba yobhiya itholakale kalula.

Igama elingukhiye: ubuchwepheshe be-rfid

I-RFID: Ibhuloho eliphakathi kwe-keg nomthengi

Ubuchwepheshe be-RFID, njengobuchwepheshe bokuhlonza okuzenzakalelayo obuvuthiwe, bufeza ukuhlonza okuzenzakalelayo kanye nokushintshana kwedatha kwezinto ngamasignali wamagagasi omsakazo. I-Qingdao Beer ifake i-RFIDamathegi okuthengisa ngogesiemiphongolweni kabhiya entsha, futhi ithegi ngayinye iqukethe ikhodi ehlukile, okufana nokunikeza "ikhadi lomazisi" elikhethekile emphongolweni ngamunye kabhiya.

"Ibhakede elilodwa, igceke elilodwa": ingqikithi yesistimu yokulandelela ehlakaniphile

Uhlelo lokulandelela oluhlakaniphile lwe-Tsingtao Beer “ibhareli elilodwa, igceke elilodwa”, oluthembele emsebenzini onamandla wobuchwepheshe be-RFID, ludlula yonke inqubo yobhiya obusha kusukela ekukhiqizweni, ekuthuthweni kuya ekusetshenzisweni okungapheli. Ukucacisa:

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Ekupheleni komugqa wokukhiqiza, ithegi ye-RFID kanye nomgqomo wewayini ukuze kuqedwe ukugcwalisa, ukuvala kanye nezinye izinqubo, uhlelo lube seluqopha ulwazi oluyisisekelo lomkhiqizo, njengosuku lokukhiqiza, inombolo yebhetshi, ukuhlushwa kotshwala njalo njalo.

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Ngesikhathi sokuthuthwa, abafundi be-RFID abahlonyiswe ngezimoto zokuthutha bangafunda ilebula ye-keg ngesikhathi sangempela, bavuselele ngokuzenzakalelayo ulwazi lwendawo, futhi baqaphe izimo zokushisa ukuqinisekisa ukuphepha kobhiya obusha kulo lonke uchungechunge lokusabalalisa.

03

Ngemva kokufika esitolo sokuthengisa, abasebenzi baskena futhi ithegi ye-RFID, engagcinwa ngokushesha futhi ivumelaniswe nedatha yesikhulumi sokuthengisa esiku-inthanethi ukuze kube lula kumakhasimende ukubuza imininingwane yomkhiqizo ku-inthanethi.

04

Ekugcineni finyelela ezandleni zabathengi, ngokuskena ikhodi enezinhlangothi ezimbili noma ilebula le-NFC emgqonyeni nge-APP yeselula, ungabuka kalula yonke indlela yomlando yomgqonyeni kabhiya, okuhlanganisa ukuthengwa kwezinto zokusetshenziswa, inqubo yokukhiqiza, umbiko wokuhlolwa kwekhwalithi, ulwazi lwezokuthutha kanye nochungechunge lolwazi oluningiliziwe, ukufeza ngempela "umthombo ungalandelelwa, indawo oya kuyo ingalandelelwa, kanye nomthwalo wemfanelo ungaphenywa".

Kuphephile, kusha futhi kuyasebenzisana: Ulwazi lwabathengi luthuthukisiwe

Ukusungulwa kohlelo lokulandelela oluhlakaniphile lwe-“one barrel, one yard” kulethe izinzuzo eziningi ku-Tsingtao Beer, ikakhulukazi kulezi zici ezilandelayo:

Thuthukisa ukuqwashisa ngokuphepha kokudla

Ngolwazi oluvulekile nolusobala lokulandelela, abathengi bangaqonda ngokwemvelo umthombo wangempela kanye nenqubo yokukhiqiza ubhiya abawuphuzayo, okuthuthukisa ukuzethemba kwemakethe ngempumelelo.

Qinisekisa ukuthi umkhiqizo uhlanzekile

Ngolwazi oluvulekile nolusobala lokulandelela, abathengi bangaqonda ngokwemvelo umthombo wangempela kanye nenqubo yokukhiqiza ubhiya abawuphuzayo, okuthuthukisa ukuzethemba kwemakethe ngempumelelo.

Qinisekisa ukuthi umkhiqizo uhlanzekile

Ukusetshenziswa kobuchwepheshe be-RFID kuqinisekisa izimo zokulondolozwa ezinhle kakhulu zobhiya obusha obuthuthwayo, kwandisa isikhathi sewaranti, futhi kugcina ukunambitheka kokuqala kobhiya ngezinga elikhulu.

Thuthukisa ulwazi lokusebenzisa

Ukwakheka kwesixhumi esibonakalayo esisebenzisanayo sedijithali kuvumela abathengi ukuthi bajabulele ukudla okumnandi ngenkathi bezwa inhliziyo nendaba yomkhiqizo, okuthuthukisa ukuzwakala kwemizwa kanye nokunamathela komkhiqizo.

Ukubheka esikhathini esizayo: Ubuchwepheshe buhola imboni kabhiya

Lo mzamo omusha we-Tsingtao Beer ngokungangabazeki ubeke uphawu lokulinganisa imboni yonke yobhiya, ubonisa amandla amakhulu obuchwepheshe bedijithali ekuthuthukiseni ukuphathwa kwe-supply chain kanye nokwenza ngcono insizakalo yabathengi. Esikhathini esizayo, ngokuhlanganiswa nokusetshenziswa kobuchwepheshe obusha njenge-Internet of Things, i-big data, kanye ne-cloud computing, ukukhiqizwa kobhiya kanye nokuthengisa kuzoqhubeka nokwenza ngokwezifiso okuhlakaniphile nokuqondene nomuntu siqu, okudala izimanga eziningi kubathengi. Ngaphansi komkhuba wokuhlanganiswa okujulile kobuchwepheshe kanye nezimboni zendabuko, i-Tsingtao Beer ihumusha amandla obusha kanye nokuqondiswa kwesikhathi esizayo "kwesitolo esidala sekhulu leminyaka" ngezenzo ezisebenzayo, okuholela imboni yobhiya ekuthuthukisweni okuhlakaniphile, okunempilo nokusimeme.